The UK and EU retail landscape is changing:  the retailer only wants to carry run-rate stock, the distributor only wants to order when the retailer does, margins are being squeezed by the retailer and the distributors require managing to ensure continued mind share and product representation for you, the vendor.

 

4042Retail can manage every aspect of the retail channel proposition to allow you to ultimately better serve your customer,  This may involve offering greater presence within the distribution channel, highlighting missing market opportunities or more fundamental changes to your business.  Whichever is identified, we can assist you in understanding the structure necessary.

 

4042Retail will help you...

 

- understand consumer shopping behaviour for your brand and products

 

- strategy to develop new retail channels with existing infrastructure 

 

- support and mentor vendor sales team 

 

- implement vendor marketing campaigns

 

- work with and set expectations for operational activites

 

- coordinate distribution and reseller sales forces / channels

 

- offer Key account management 

 

 

4042Retail can carry out contract based activity to support your existing, challenging, retail business.  Whether you are looking for additional local sales support or specific project based work and development, the knowlegde, contacts and experience offered by 4042Retail allows you to get quick, effective, action in place.